this is why you get paid so little

I want to share something with you that changed my perspective on life and business.

You are paid directly in proportion to the value you provide to the marketplace.

My first job was pushing carts at a local grocery store.

I was making $9.25 an hour.

I was busting my ass and got paid shit money and could never figure out why that is.

I eventually started my own media agency and saw a similar problem.

It was much better than pushing carts, but I still was pretty poor, pulling in about $1,000 a month.

Upset about my situation, I decided to do what I do best, which is watch YouTube videos to past the time.

I was watching a podcast from an entrepreneur and heard him say that quote in the beginning.

You are paid directly in proportion to the value you provide in the marketplace.

I’ll explain what this means.

Let’s take me for example at the grocery store.

Say on my way to my job I got hit by a bus and now they needed someone else to push carts.

If you’re able to be replaced by some random person off the street in two weeks to do your job, that means what you do is not very difficult, and therefore not very valuable.

Hence why I only got paid $9.25 an hour to push carts, anyone could do it.

Now let’s look at the start of my media agency.

I was making average looking videos for clients that took almost no effort, therefore I got paid an average amount of money.

It wasn’t until I was able to learn enough skills and provide enough value to the RIGHT customer that I started to see growth.

That’s what took me to $3,000 a month, then $5500 a month, and eventually $20k in a single month.

Instead of making average videos for customers that didn’t do anything to build their brand, I started helping them in every way I could.

I started learning how to write their marketing emails, overhauling their social media identity, creating data analytics reports for marketing campaigns, making content strategies that could retain an audience and convert more sales.

And sure enough when I did that my income started to grow.

I was providing much more value than I was before, and I was being compensated in proportion to that.

One skill can make you rich, but stacking that skill with a bunch more can make you wealthy.

Granted my beginner skill of making videos and managing social media accounts wasn’t that valuable, it was still a great stepping stone to learn everything else in conjunction with those skills.

So next time you complain that you’re not making enough, ask yourself if you’re providing enough value to the marketplace.

And if you aren’t then go out and start learning those skills.

If I could do it, then so can you.

Check out the full video I made on this topic here:
https://youtu.be/6-h8JGnIAVE?si=zxVUW8fv-HvJDI5d