The most dangerous people in business

I went down a TikTok rabbit hole last night.

Started with one video and three hours later I'm deep in some entrepreneur kid's content.

22 years old. Talking about "building his empire" and "grinding every day."

The usual hustle porn stuff.

But something felt off.

So I did what any normal person does at 1 AM...

I started digging.

His LinkedIn. His Instagram. His dad's company website.

Turns out this "self-made" entrepreneur?

His family owns a portfolio of commercial real estate worth about $200 million.

His "first office" that he rented at 19? It's in a building his dad owns.

The "angel investor" who believed in his vision? His uncle.

Most people would write him off as another trust fund baby playing entrepreneur.

But here's what they don't understand...

Those kids are the most dangerous opponents you'll ever face in business.

And here's my theory why:

Most people assume that coming from the trenches makes you hungrier.

That poverty and desperation are the ultimate motivators.

And sure, those people are hungry. They want success badly.

But the wealthy kids? They're operating on a completely different level of motivation.

See, everything they accomplish gets dismissed.

"Your parents helped you with that."

"Must be nice having daddy's connections."

"You only got that deal because of your family name."

They hear this shit constantly.

And it creates this chip on their shoulder that's bigger than anything poverty could ever produce.

Because when you're broke, success validates you.

But when you're rich, success is the only thing that can validate you.

They're not working to survive. They're working to prove they're not just another privileged kid coasting on their parents' achievements.

And that makes them absolutely terrifying to compete against.

Think about it:

They grew up around money, so they understand how it moves.

They know the right people to call and the right rooms to be in.

They've been to the fancy dinners, the charity galas, the country club meetings.

They speak the language of wealth fluently because it's their native tongue.

But here's the scariest part...

They don't even need to win.

Their trust fund will cover their rent whether their business succeeds or fails.

So they can take risks that would bankrupt someone like me.

They can play the long game while I'm worried about next month's expenses.

They can afford to fail spectacularly and try again.

That combination of desperation for validation, insider knowledge, and financial freedom to take massive risks?

It's like bringing a machine gun to a knife fight.

The point isn't to feel sorry for yourself if you didn't grow up wealthy.

The point is to understand what you're really up against.

And to realize that hunger isn't enough anymore.

You need to be smarter, faster, and more creative than people who have every possible advantage.

Because while they're proving they're more than just their family name...

You're proving you belong in the same room as them.

And honestly?

That might be the biggest chip on your shoulder of all.

Now get back to work. Those trust fund kids sure as hell are.

Talk soon,

Grant

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