The luck of the Irish (and everyone else)

I'm sitting at E+Rose in the Gulch, watching people in green stumble by at 9:30 AM.

These St. Patrick's Day amateurs clearly don't understand the art of day drinking.

You need sustenance. Strategy. A game plan.

Kind of like success, which brings me to today's topic: Luck.

You've heard it a million times...

"Luck is when preparation meets opportunity"

yawn

That's like 60% true. But here's the other 40% that no one talks about:

Sometimes people just get lucky as fuck.

Bill Gates wouldn't be BILL GATES if his fancy school wasn't one of the first to have computers for him to mess around with.

Alex Hormozi spotted Facebook ads in 2012 when it was practically giving away customers for pennies.

The right place. The right time.

Is it fair? No.

Does it matter? Also no.

Because here's the thing about "luck" that I've noticed...

The harder I work, the luckier I get.

Every time I put myself out there, talk to one more person, create one more piece of content, or learn one more skill...

My "luck surface area" expands.

Two days ago, I was at Pure Sweat Sauna Studio dripping my body weight in water when I struck up a conversation with the guy next to me.

Turns out he runs one of the biggest hospitality groups in Nashville and was looking for someone to help with their personal branding.

Lucky? Sure.

But I wouldn't have been there if I hadn't been consistently working on myself.

I wouldn't have spoken up if I hadn't been practicing putting myself out there.

And the conversation wouldn't have gone anywhere if I hadn't developed skills worth talking about.

You might not have Bill Gates' privileged upbringing or Hormozi's timing with Facebook ads.

But you CAN create your own luck factory by:

1. Becoming undeniable at your craft

2. Putting yourself in rooms where opportunities exist

3. Having the confidence to actually open your mouth when you're there

4. Staying consistent enough that when luck does strike, you're ready

So no, I don't believe success is ALL luck.

But I'm not delusional enough to think it's ALL hard work either.

The beauty is in acknowledging both, then focusing on what you can control.

Your "luck" might be right around the corner...

Maybe at the next coffee shop, networking event, or yes – even in the sauna where no one can see your tears of effort through all the sweat.

To creating your own luck,

Grant

P.S. If you want to dramatically increase your "luck surface area" with proven personal branding strategies that put you in front of the right people, I can help you. Just reply to this email and let's chat.