Peeling back the curtain on how I actually make my money

I'm writing this from a corner table at E+Rose in the Gulch.

The guy next to me has been loudly slurping a green smoothie for 17 minutes straight while aggressively typing on his MacBook. I'd move, but I just paid $14 for this açaí bowl and I'm too committed to this spot now.

Today, I'm gonna tell you something I probably shouldn't.

But fuck it, I'm in a generous mood after my morning pure sweat session.

Here it is:

I’ve made well over six figures writing absolutely nothing.

No, I'm not a trust fund baby. And no, I didn't inherit a Ponzi scheme from my uncle.

I use AI to write copy for businesses.

That's it. That's the big secret.

And it's probably the easiest business model you could start with:

• Zero overhead

• Minimal skills required

• And my personal favorite... barely any actual work

Let me break it down for you:

Businesses need written content constantly. Blogs, emails, VSLs, video scripts, social captions — anything with words.

What used to take me days now takes me a couple hours, tops.

Here's the entire process:

1. Find a client who needs copywriting (literally any business with a pulse)

2. Collect 10-15 examples of their existing content or writing style

3. Upload these examples to an LLM like Claude

4. Train it on their exact tone of voice

5. Let the AI crank out content that's scarily similar to what a human would write

6. Make minor edits (10-20 minutes)

7. Collect your $1,000-$2,000 monthly retainer (if you’re a beginner)

It's so simple it feels criminal. But last I checked, being efficient isn't illegal yet.

The results? Copy so good you wouldn't know AI touched it.

Now, there's a caveat here — you should already be a decent copywriter. The AI gets you 80%-90% there, but you need to know how to fix that last 10-20%.

But that's it. That's the entire "business."

I'm telling you this for two reasons:

1. I'm a nice guy. I genuinely want you to make real money providing actual value while working minimal hours. Call it my contribution to the anti-hustle movement.

2. This opportunity has a shelf life. In a year or two, everyone and their LinkedIn-influencer dad will be doing this. The market will be saturated with "AI copywriting agencies."

So why expose my methods now?

Because by the time most people act on this, I'll be onto the next thing. (Kind of kidding, not really.)

So there you have it.

While your friends are still grinding 60-hour weeks for some corporate overlord, you could be sitting at Pure Sweat + Float getting your toxins out while your AI assistant cranks out email sequences.

And if you want the exact prompts I use to train Claude to write copy for my clients and I, here it is.

Or keep scrolling social media looking for the "perfect" business model while this one collects dust.

Your choice,

Grant

P.S. Remember when people used to manually write every single email? Like cavemen chiseling stone tablets. Wild times.