Nobody actually wants it

I'm convinced that no one wants it anymore.

Last week, I was at E+Rose grabbing my usual overpriced smoothie bowl when I ran into these two guys I usually see on my walk. I was in a good mood so I decided to introduce myself to them.

Both work here in the Gulch – one's in finance, the other sells medical devices.

They make decent money. Not bad lives by most standards.

But they're miserable.

"Man, I'm so tired of the 9-5 grind," one of them says.

"I just want time freedom, you know? Build something of my own."

The other nods along like he's been having this exact conversation for years.

So I tell them what I do.

AI copywriting. A couple hours a week. Charge thousands per month.

Their eyes light up.

"Dude, that's exactly what we've been looking for!"

"How do we get started?"

"Can you teach us?"

I was happy to help. Gave them my number. Told them to reach out whenever.

You know what happened next?

Nothing.

Radio silence.

Not a single text. Not one follow-up question.

The keys to the kingdom were sitting right there, and they didn't want them.

That's when it hit me...

Most people don't actually want what they say they want.

They want to want it.

They love the idea of being an entrepreneur.

They fantasize about time freedom and making money while they sleep.

But when it comes time to actually do the work?

They'd rather complain about their situation than change it.

I used to be just like this.

I'd say I wanted to build a business, then give up after a month because it "didn't work."

Always had an excuse ready:

"The market's too saturated."

"I don't have enough time."

"I need more experience first."

Sound familiar?

I remember seeing Alex Hormozi post a video on his Instagram story.

He's at some empty gym in New York at 9:30am.

"Most people don't want to get ripped enough," he says, panning the camera around the vacant weight room.

My first thought was defensive: "Well yeah, most people are at work right now. That's why it's empty."

But then I understood his point.

There are two types of people in this world:

Those who say what they're gonna do.

And those who actually do the thing.

The finance guy and the medical device sales guy?

They're talkers.

They'll be having the same conversation at E+Rose next year.

Still complaining.

Still waiting for the "perfect" opportunity.

Still making excuses.

Which one are you?

Because if you're actually ready to stop talking and start doing...

I can show you exactly how to build what I built.

But only if you're serious.

The pretenders can keep their lattes and their complaints. Reply to this email if you’re interested.

Talk tomorrow,

Grant

P.S. Don't be the person who reads this email, nods along, and does nothing. That's exactly who I'm talking about.