Are you chasing your goals or someone else's?

I'm writing to you from E+Rose in the Gulch.

Just grabbed my usual smoothie and I'm sitting here watching people scroll through Instagram while their smoothie bowls start to get warm in the sun.

They're looking at other people's lives, other people's wins, other people's shit.

When's the last time you actually thought about what YOU want?

And I don't mean the penthouse in the Gulch or a GT3 (though yeah, those are sick).

I mean the last time you actually sat down, got present, and asked yourself what you really want.

There's this quote I heard recently that fucked me up:

"Would you still want that thing if you were the only person who knew you had it?"

Read that again.

Because here's what I've realized...

Most people are chasing attention disguised as ambition.

They want the car so people look at them at E+Rose.

They want the business so they can flex screenshots on their story.

They want the girl so their friends think they're the man.

But strip away the audience?

Suddenly they don't know what they're building for.

I've been guilty of this too.

There were months where I was building just to post about it.

Making money so I could tell people I made money.

Hitting goals that weren't even mine.

And you know what happens when you do that?

You get the thing...

And feel nothing.

Because it was never yours to begin with.

It's impossible to stay motivated when you don't even know what the finish line is.

Or worse — when the finish line is just "what will people think?"

So here's my challenge for you:

Take 20 minutes today.

No phone. No distractions.

Ask yourself what you actually want.

Not what you think you should want.

Not what looks good on Instagram.

What YOU want.

The stuff that makes you excited even if nobody ever knew about it.

The life you'd build if there was no audience.

That's your north star.

And once you have it?

Everything gets easier.

Because now you're working toward something real.

Something that's actually yours.

Not someone else's highlight reel.

Figure out what you want,

Grant

P.S. If you're still trying to figure this out and want help building something that's actually aligned with who you are, not who you think you should be — let's talk.